Population Services International

Returning Candidate?

Senior Technical Advisor, Social Marketing - Madagascar

Senior Technical Advisor, Social Marketing - Madagascar

Job ID 
# of Openings 
Posted Date 
Country Program Operations
Position Location: City 
Southern Africa
Position Location: Country 

More information about this job






Who we are

Population Services International (PSI) is the world’s leading non-profit social marketing organization, operating in more than 60 developing countries. PSI creates demand for essential health products and services by using private sector marketing techniques and innovative communications campaigns to motivate positive changes in health behavior. On the supply side, PSI works with the commercial sector to increase the availability of these products and services at prices which are affordable to at-risk populations.


With a bottom-line orientation that is rare among non-profits, PSI social markets products and services for family planning, maternal and child health, and the prevention of AIDS, malaria and other diseases.  For more information, please visit: www.psi.org.


Join us!

PSI/Madagascar is a large, well-funded, complex and energetic organization implementing social marketing programs on a national scale in multiple health areas including malaria prevention and treatment, reproductive health, HIV/AIDS prevention and child survival.


PSI/Madagascar seeks a Senior Social Marketing Technical Advisor to lead the social marketing technical area of an anticipated USAID-funded Total Market Approach (TMA) activity in Madagascar. The Advisor is expected to have significant experience in private sector consumer and/or commercial marketing, preferably in Madagascar.


The Senior Technical Advisor will be responsible for piloting and developing innovative social marketing strategies for a broad range of health products, spanning multiple health areas. He/She will also be in charge of translating successful marketing approaches to a range of external stakeholders. This position will report to the Country Director with a dotted line to the Director, Global Social Marketing.


Sound like you? Read on.


Your contribution


  • Provide leadership for the development and implementation of product and services 4P (promotion, product, price, place) strategies.
  • Assist Program Departments with budget development and management of social marketing activities.
  • Lead PSI’s participation in TMA initiatives including TMA assessments, workshops and any other TMA activities.
  • Ensure the promotion of socially-marketed and generic products or product categories using relevant communication channels (mass, mid, IPC, medical detailing).
  • Lead the assessment of opportunities to maximize cost-efficiencies of the social marketing program in Madagascar.
  • Drive the development and adoption of efficient and cost-effective sales and distribution systems for socially marketed commodities in commercial and private channels.
  • Provide strategic support for improved cost efficiency of product sales and distribution operations.
  • Advise the team regarding the marketing aspects of designing, developing and launching new socially-marketed product and services.
  • Lead the team in the development of innovative delivery systems to ensure last-mile distribution of socially-marketed health products in Madagascar.
  • Support the Country Director to represent PSI/Madagascar at relevant stakeholder TMA events (e.g., technical working groups, conferences, workshops,) and at other project-related donor and/or partner meetings.
  • Provide TA for the use of market research data for improved decision making on the 4Ps of socially marketed health commodities and services.
  • Lead PSI’s efforts to develop a sustainability plan for social marketing.
  • Increase the capacity of the team to better understand how to incorporate TMA strategies within marketing approaches.
  • Improve PSI’s knowledge management, collecting examples of excellent TMA and marketing from the field and sharing with the rest of PSI.
  • Other marketing functions as required.
  • Command of profit & loss statements and COGS analysis


What are we looking for?


  • MBA or relevant graduate degree required.
  • At least 10 years of relevant experience.
  • Ability to combine an entrepreneurial attitude with grounded, evidence-based decision making.
  • Proven record of leading marketing activities in the private sector (at least 5 years)
  • At least 6 years of experience living or working in a developing country (previous Madagascar experience preferred).
  • Experience with marketing and qualitative & quantitative research studies.
  • Proven record of cross department coordination, excellent management, leadership, decision making and interpersonal skills.
  • Demonstrated experience building the capacity of in-country programs and organizations to improve marketing of products and services.
  • Effective English oral and written communications skills.
  • Fluency in French and English is required. Ability to form productive cross-cultural work relationships.
  • Skilled in analysis and problem solving with excellent project management skills.
  • Evidence of ability to work independently and to lead small groups to consensus.
  • Ability to present information persuasively to a wide variety of audiences.




Please apply online at www.psi.org. No calls or emails please.


PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status.

Connect With Us!

Not ready to apply? Connect with us for general consideration.