Population Services International

Senior Technical Advisor, Social Marketing - Madagascar

5 months ago(8/30/2017 1:19 PM)
Job ID
# of Openings
Country Program Operations
Position Location: City
Southern Africa
Position Location: Country




DATE: October, 2017


Who we are

With over 45 years of experience, working in over 60 countries, Population Services International (PSI) is the world’s leading non-profit social marketing organization. PSI is reimagining healthcare, by putting the consumer at the center, and wherever possible – bringing care to the front door. We are working to fix market failures, shape future health markets and shift policy and funding to better support consumer empowered healthcare.


There are over 8,000 “PSI’ers” around the world. We are a diverse group of entrepreneurial development professionals with a wide range of backgrounds and experience. All with unique skills that we bring to the critically important work that we do.


Join us!

PSI/Madagascar is a large, well-funded, complex and energetic organization implementing social marketing programs on a national scale in multiple health areas including malaria prevention and treatment, reproductive health, HIV/AIDS prevention and child survival.


PSI/Madagascar seeks a Senior Marketing Technical Advisor to lead the marketing technical area of an anticipated $25M - $49.99M 5-year USAID-funded project in Madagascar. The project will improve health product availability and accessibility in Madagascar through a total market initiative (TMI), with the goal to ensure that quality pharmaceuticals and health commodities are available and accessible to all Malagasy people on a sustainable basis through coordinated efforts of the public, private, and commercial sectors.


The Senior Marketing Technical Advisor is expected to have significant experience in total market approaches, private sector consumer and/or commercial marketing, preferably in Madagascar.


The Senior Marketing Technical Advisor will be responsible for guiding PSI’s application of the Total Market Initiative (TMI) approach and building the capacity of all health system actors (public, private, commercial) to understand the total market systems, address market failures and design interventions that result in sustainable health outcomes at scale. The Senior Marketing TA will also be responsible for piloting and developing innovative and sustainable social marketing strategies for a broad range of health products, spanning multiple health areas. He/She will be in charge of translating successful marketing approaches to a range of external stakeholders. This position will report to the project Chief of Party with a dotted line to the Director, Global Social Marketing.


Sound like you? Read on.


Your contribution


  • Work with partners to understand the capacity, barriers and incentives across market players and use this information to develop go-to-market strategies for existing and new products.
  • Lead the PSI-led consortium in conducting TMI initiatives including TMI assessments, workshops and any other TMI activities.
  • Improve PSI’s knowledge management, collecting examples of excellent TMI and marketing from the field and sharing with the rest of the social marketing community.
  • Provide leadership for the development and implementation of innovative product and services 4P (promotion, product, price, place) strategies.
  • Assist Program Departments with budget development and management of TMI and social marketing activities.
  • Ensure the promotion of socially-marketed and generic products or product categories using relevant communication channels (mass, mid, IPC, medical detailing).
  • Lead the assessment of opportunities to maximize cost-efficiencies of the social marketing program in Madagascar.
  • Command of profit & loss statements and COGS analysis.
  • Drive the development and adoption of efficient and cost-effective sales and distribution systems for socially marketed commodities in commercial and private channels.
  • Lead PSI’s efforts to develop a sustainability plan for social marketing.
  • Advise the team regarding the marketing aspects of designing, developing and launching new socially-marketed product and services.
  • Other marketing functions as required.


What are we looking for?


  • MBA or relevant graduate degree required.
  • At least 10 years of relevant experience.
  • Ability to combine an entrepreneurial attitude with grounded, evidence-based decision making.
  • Experience in market dynamics, industrial and health economics, business model development.
  • Ability to conduct market assessments and analysis, including market landscape research and market sizing activities.
  • Proven record of leading marketing activities in the private sector (at least 5 years)
  • At least 6 years of experience living or working in a developing country (previous Madagascar experience preferred).
  • Experience with marketing and qualitative & quantitative research studies.
  • Proven record of cross department coordination, excellent management, leadership, decision making and interpersonal skills.
  • Demonstrated experience building the capacity of in-country programs and organizations to improve marketing of products and services.
  • Effective English oral and written communications skills.
  • Fluency in French and English is required. Ability to form productive cross-cultural work relationships.
  • Skilled in analysis and problem solving with excellent project management skills.
  • Evidence of ability to work independently and to lead small groups to consensus.
  • Ability to present information persuasively to a wide variety of audiences.

* This position is contingent on funding and award






Please apply online at www.psi.org. No calls or emails please.


*Due to high volume of applications, only finalists will be contacted. Curious about your status? Please log into your iCIMS account to find out.


PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status.


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Connect With Us!

Not ready to apply? Connect with us for general consideration.