Job title Marketing and Communications Consultant
Department: Asia and Eastern Europe
Based in: Dhaka, Bangladesh
Reports to the AEE Director of Technical Services
Who we are
With over 45 years of experience, working in over 60 countries, Population Services International (PSI) is the world’s leading non-profit social marketing organization. PSI is reimagining healthcare, by putting the consumer at the center, and wherever possible – bringing care to the front door. We are working to fix market failures, shape future health markets and shift policy and funding to better support consumer empowered healthcare.
There are over 8,000 “PSI’ers” around the world. We are a diverse group of entrepreneurial development professionals with a wide range of backgrounds and experience. All with unique skills that we bring to the critically important work that we do.
PSI works with Social Marketing Company (SMC) in Bangladesh to implement the Marketing Innovations for Sustainable Health Development (MISHD) project. SMC today is a large and successful social enterprise and a major contributor to the Bangladesh national family planning program, providing contraceptives to more than one third of all users. It markets a full range of family planning products, ORS, and has diversified into nutrition, reproductive health, and female hygiene. As part of PSI’s role, PSI provides technical assistance in marketing and communications to develop strategic and design marketing plans.
PSI seeks qualified candidates with significant expertise in marketing and communications, and experience working in challenging environments is encouraged. The consultancy will include remote prep work with required travel to Dhaka, Bangladesh, for two weeks and write-up for a total of 26 working days.
Sound like you? Read on.
YOU WILL provide the following assistance to SMC:
OBJECTIVE 1: Review marketing strategy of program products and non-graduate networks to make it actionable
DELIVERABLE 1: A document that annotates and analyzes the current SMC marketing strategy and provides concrete recommendations for improvement.
SMC is currently marketing four program products that have high public health value which are mostly promoted through non-graduate networks. These products include a subsidized condom, injectables, micronutrient powder and safe delivery kit. In addition, SMC has planned to introduce other program products such as Calcium and Vitamin D combination tablet, Carbonyl Iron, Folic Acid and Zinc Combination Capsule, Albendazole, etc. in FY 2018. Health and network marketing team under program division is responsible to develop marketing strategy for promoting program products and its service network. The consultant, working with the SMC team and operating within PSI technical guidance, will review the current marketing strategy and modify it based on requirement.
OBJECTIVE 2: Assess existing MIHSD communication messages and their execution process and provide guidance for improvement
DELIVERABLE 2: A document that analyzes the effectiveness of current SMC BCC messages and execution process and provides concrete recommendations for improvement.
The community mobilization program is designed to reduce the barriers to family planning, adolescent health, nutrition, and maternal and child health issues and encourage uptake of SMC products for changing the positive behaviors of target audiences. SMC is utilizing several BCC messages through various channels. The consultant, working with the SMC team and operating within PSI technical guidance, will assess the effectiveness of current health BCC messages and dissemination channels and provide clear guidance leading directly to improved messages that achieve increased health impact.
OBJECTIVE 3: Strengthened Provider Behavior Change Communications (PBCC)
DELIVERABLE 3: Design and facilitation of 2-3 two-day workshops during which PSI’s PBCC approach will be used to improve the skills of MIHSD program staff to effectively communicate with providers to achieve improved results. A post-training report will analyze the skills and recommend ways forward for continue PBCC improvement.
The consultant will work with the program division of SMC to strengthen the Blue Star, Community Health Provider, and LARC programs by using PSI’s PBCC approach and tools to improve the SMC PBCC. The consultant will introduce the tool through 2-day workshops in several batches. The trainings will include participant self-assessment, an in-depth look at the existing MIHSD PBCC program, and activities to improve knowledge and skills.
What are we looking for?
PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status.