Population Services International

  • Digital Coordinator

    Posted Date 3 months ago(4/17/2018 2:31 PM)
    Job ID
    # of Openings
    Business Development & External Relations
    Position Location: City
    Washington, DC
    Position Location: Country
    United States

    Digital Coordinator (full-time)

    External Relations & Communications

    Based in Washington, DC

    Reports to the Associate Manager


    Who we are

    With over 45 years of experience, working in over 60 countries, Population Services International (PSI) is the world’s leading non-profit social marketing organization. PSI is reimagining healthcare, by putting the consumer at the center, and wherever possible – bringing care to the front door. We are working to fix market failures, shape future health markets and shift policy and funding to better support consumer empowered healthcare.


    There are over 8,000 “PSI’ers” around the world. We are a diverse group of entrepreneurial development professionals with a wide range of backgrounds and experience. All with unique skills that we bring to the critically important work that we do.


    Join us!

    PSI’s External Relations & Communications department positions PSI as a thought-leader and development NGO of the future. We nurture strategic relationships with donors and partners, support internal and in-country teams with external relations and raise unrestricted funds for PSI. We work hard and laugh a lot together. This position will also support the Knowledge Management department in helping PSIers stay up-to-date on the important work PSI is doing around the globe.


    We are looking for a Digital Coordinator to help us plan and execute PSI’s corporate and digital strategy to engage our staff, amplify the organization’s reach, expand PSI’s audience, deepen the engagement with donors and decision-makers, and raise unrestricted funding. The Digital Coordinator will also be responsible for consulting with technical and regional teams at PSI Headquarter offices to execute internal and external digital tasks assigned.


    Sound like you? Read on.


    Your contribution

    The Digital Coordinator position will support ERC with all of its digital marketing needs, as well the Knowledge Management department with its internal digital dissemination strategy. That includes but is not limited to, the following:



    Hourly Breakdown per week (up to 40 hours)

    Social media (18 hours approx.)

    Graphic Design for Internal and External Digital Properties (5 hours approx.)

    Web Maintenance and Optimization (12 hours approx.)

    Analytics (5 hours approx.)



    The digital coordinator will support PSI with internal and external digital marketing needs with all its digital marketing needs. That includes but is not limited to, the following:


    Social Media (18 hours approx.)

    • Schedule and lead monthly check-ins with various PSI learning groups to build a social media content pipeline;
    • Create internal and external social media dissemination strategy for each blog post, publication and PSI news mention and execute;
    • Maintain an internal and external social media calendar;
    • Engage with PSI’s target audiences online and in person;
    • Monitor and update social media accounts (Twitter, LinkedIn, Facebook, Yammer and other accounts when necessary);
    • Adapt to changing social media trends and recommend best practices for internal and external distribution;
    • Create ad campaigns on Twitter and Facebook increase to reach of PSI content and acquire leads;
    • Work with social media listening platform to create and maintain list of social media influencers, as well as engage and schedule content upon approval.

    Graphic Design (5 hours approx.)

    • Ability to work with Photoshop, Illustrator and InDesign, as well as Canva, to create PSI branded social media graphics to increase engagement with internal and external audiences;
    • Create imagery for blog posts and web pages.

    Web Maintenance and Optimization (12 hours approx.)

    • Knowledge of HTML, WordPress, SharePoint and awareness of other content management systems;
    • Process web page update requests from other departments;
    • Upload content to the blog and optimize using alt tags, keywords, headlines,;
    • Assist PSI with website wide updating process; update 207 total webpages to complete by the end of April;
    • Use digital media software, Meltwater, to collect and disseminate PSI news mentions and post them on the website.

    Analytics (5 hours approx.)

    • Provide ERC with monthly and quarterly reports on: blog traffic, Twitter, Facebook and LinkedIn.


    Our Needs

    • Knowledge of HTML, WordPress and awareness of other content management systems
    • A bachelor’s degree and at least 2-4 years of experience with digital media
    • Excellent grasp of evolving social media landscape (Facebook, Twitter, LinkedIn, Instagram and O365 apps, such as SharePoint, Teams and Yammer) and other digital tools to successfully engage audiences
    • Experience with Google analytics, SEO, and online advertising platforms
    • Ability to learn quickly and efficiently, with the self-starter skills required to learn new programs as needed
    • Effective project and time management skills and an aptitude to always follow through
    • Ability to juggle multiple tasks in a fast-paced, hectic environment
    • An openness to evolving responsibilities
    • An understanding of how to nurture relationships online with donors and partners
    • Ability to interact with internal and external stakeholders with professionalism and collegiality
    • Strong personal initiative, team player

    References will be required. Must be authorized to work in the United States.  N.B. PSI will not consider work visa sponsorship and relocation expenses will not be covered for this position.


    Status: Exempt


    PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status. 


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