Population Services International

  • Marketing Officer, Bangladesh

    Posted Date 3 weeks ago(4/30/2018 3:55 PM)
    Job ID
    # of Openings
    Country Program Operations
    Position Location: City
    Asia & Eastern Europe
    Position Location: Country

    Job title Marketing Officer

    Department Asia and Eastern Europe - Local Hire Position

    Based in Dhaka, Bangladesh

    Reports to the Marketing Advisor


    Who we are

    With over 45 years of experience, working in over 60 countries, Population Services International (PSI) is the world’s leading non-profit social marketing organization. PSI is reimagining healthcare, by putting the consumer at the center, and wherever possible – bringing care to the front door. We are working to fix market failures, shape future health markets and shift policy and funding to better support consumer empowered healthcare.


    There are over 8,000 “PSI’ers” around the world. We are a diverse group of entrepreneurial development professionals with a wide range of backgrounds and experience. All with unique skills that we bring to the critically important work that we do.


    Join us!

    PSI, together with a team of international and local partners, will implement the USAID-funded Advancing UHC in Bangladesh (AUHC) project to transform the world’s largest NGO network of maternal and health clinics across 64 districts in Bangladesh into a sustainable, pro-poor social enterprise, the Surjer Hashi Network (SHN), to advance the country’s progress toward universal health coverage.


    We are looking for an energetic and creative Marketing Officer who is passionate about making markets work for a social cause, delivered through a sustainable business model to help us with the network transformation. In this role you will effectively plan, develop and implement all strategic marketing activities aimed at accelerating the transition of the network to achieve a sustainable health service delivery network that meets the needs of the poor in Bangladesh while increasing its long-term prospects through an expanded revenue base. If you are an entrepreneurial person who thrives on creating marketing strategies to build brands, understands how to leverage market and consumer insights to unlock growth, enjoys managing a P&L, and can design and execute a strategy - read on! No relocation costs are offered with this position.


    Your contribution

    In this role you will support the Marketing Advisor and AUHC team to plan, develop and implement all strategic marketing activities: 


    Marketing Support

    • Analyze and apply market research and learnings to inform AUHC marketing strategy and implementation plan
    • Support the marketing strategy and communication plan development, including promotion budget, implementation and ongoing evaluation of marketing activities
    • Support development and production of mass or mid-media, BTL and IEC promotion and communication materials
    • Provide continuous inputs and support for improving tools and guidelines for market strategy implementation and campaign roll-out
    • Work with AUHC and SHN teams for program planning and effective implementing
    • Monitor social media discussions about the network, industry and market to inform strategy


    • Arrange trainings for SHN staff and appropriate clinic management in applying data for decision making, brand awareness and campaign roll-out
    • Conduct in-the-field training and support to network staff on marketing as needed
    • Create, update and maintain a library of manuals, tools and other marketing resources used in training and development


    What are we looking for?

    • You have BA/BS degree or higher, preferably in marketing or business.
    • You have minimum 3 years successful background experience in consumer-facing product and/or service delivery marketing and management.
    • You have marketing and business strategy development experience, including portfolio management and P&L.
    • You have experience managing product and portfolio level sales volume and value performance.
    • You have consumer and market research experience.
    • You are a Bangladesh national.
    • You have English language spoken and written fluency.
    • References will be required.

    PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status.


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