Population Services International

  • Marketing Officer, Bangladesh

    Posted Date 5 months ago(1/31/2019 1:31 PM)
    Job ID
    # of Openings
    Country Program Operations
    Position Location: City
    Asia & Eastern Europe
    Position Location: Country

    Job title Marketing Officer

    Department Asia and Eastern Europe – Nationally Hired Position

    Based in Dhaka, Bangladesh

    Reports to the Marketing Advisor


    Who we are

    We’re Population Services International (PSI), the world’s leading non-profit social marketing organization. We work to make it easier for people in the developing world to be healthy by providing access to products and services that range from mosquito nets to HIV testing.

    There are over 9,000 “PSI’ers” around the world. It’s a diverse group of entrepreneurs and professionals with an unusually wide range of backgrounds - from the medical industry to the music business - all with unique skills we bring to the job.

    Join us!

    PSI, together with a team of international and local partners, will implement the USAID-funded Advancing UHC in Bangladesh (AUHC) project to transform the world’s largest NGO network of maternal and health clinics across 64 districts in Bangladesh into a sustainable, pro-poor social enterprise, the Surjer Hashi Network (SHN), to advance the country’s progress toward universal health coverage.


    We are looking for an energetic and creative Marketing Officer who is passionate about making markets work for a social cause, delivered through a sustainable business model to help us with the network transformation. In this role you will effectively plan, develop and implement all strategic marketing activities aimed at accelerating the transition of the network to achieve a sustainable health service delivery network that meets the needs of the poor in Bangladesh while increasing its long-term prospects through an expanded revenue base. If you are an entrepreneurial person who thrives on creating marketing strategies to build brands, understands how to leverage market and consumer insights to unlock growth, enjoys managing a P&L, and can design and execute a strategy - read on! No relocation costs are offered with this position.


    Your contribution

    In this role you will support the Marketing Advisor and AUHC team to plan, develop and implement all strategic marketing activities: 


    Marketing Support

    • Analyze and apply market research and learnings to inform AUHC marketing strategy and implementation plan
    • Support the marketing strategy and communication plan development, including promotion budget, implementation and ongoing evaluation of marketing activities
    • Support development and production of mass or mid-media, BTL and IEC promotion and communication materials
    • Provide continuous inputs and support for improving tools and guidelines for market strategy implementation and campaign roll-out
    • Work with AUHC and SHN teams for program planning and effective implementing
    • Monitor social media discussions about the network, industry and market to inform strategy



    • Arrange trainings for SHN staff and appropriate clinic management in applying data for decision making, brand awareness and campaign roll-out
    • Conduct in-the-field training and support to network staff on marketing as needed
    • Create, update and maintain a library of manuals, tools and other marketing resources used in training and development


    What are we looking for?

    The candidate we hire will embody PSI’s corporate values:

    Measurement: You use hard evidence to make decisions and guide your work. You set clear goalposts in advance and explain clearly if you need to move them.

    Pragmatism: You’ll strive to deliver the best possible result with the resources available. You won’t be paralyzed by a need to make things perfect.

    Honesty: You own your mistakes and are open about your shortcomings – it’s the only way you’ll learn and improve.

    Collaboration: You’ll quickly establish a mental map of whom you can rely on for what, on your team, at headquarters, and in our country offices – if you try to do it all yourself, you won’t succeed.

    Trust: You accept limits to your sphere of control and give colleagues the benefit of the doubt

    Commitment:  You are in it for the long-haul and want to grow with the organization, just like PSI serves its consumers and partners with host-country governments through thick and thin


    Our ideal candidate will possess:

    • You are a Bangladesh national.
    • You have BA/BS degree or higher, preferably in marketing or business.
    • You have minimum 3 years successful background experience in consumer-facing product and/or service delivery marketing and management.
    • You have marketing and business strategy development experience, including portfolio management and P&L.
    • You have experience managing product and portfolio level sales volume and value performance.
    • You have consumer and market research experience.
    • You have English language spoken and written fluency.
    • References will be required.


    PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status.


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