Population Services International

Director, External Communications

Posted Date 2 months ago(8/9/2021 5:06 PM)
Job ID
# of Openings
Global Fundraising & External Communications
Position Location: City
Washington, DC
Population Services International
Position Location: Country
United States



Director, External Communications


Based in Washington DC, or Remote work within the US


Less than 10% international travel


Eligible for Work From Almost Anywhere Status


Reports to VP Global Fundraising & Communications









Who we are


Population Services International (PSI) is a leading non-profit Global Health organization.  We are a diverse group of over 5,000 entrepreneurial development professionals located in over 40 countries committed to making it easier for all people to lead healthier lives and plan the families they desire. PSI is using its global presence and 50+ years of experience to help reimagine healthcare. We are working to shape market systems, shift policy and funding, and strengthen global capacity to better support consumer empowered healthcare. 



Join us!


PSI’s External Communications department positions the organization as a thought-leader and development NGO of the future. The priority audiences for PSI outreach include:

· The donors, who are critical to ensuring PSI’s ability to scale consumer-powered healthcare

· The peers and partners who help us pursue our mission and deliver results

· The 8,000 passionate professionals across the world who comprise the PSI team


The Director, EC will be responsible for:

Corporate Communications. Leading a team of talented, multi-disciplinary communications professionals, the Director will oversee the development and implementation of PSI’s communications strategy, including organizational messaging and positioning, public relations/earned media, owned media (in particular, Impact magazine), social media community management, email marketing, event support, website content, thought leadership, and collateral material development.

Practice Communications. The Director will manage the Head of Practice Communications. Together, the team will work with technical leadership in priority areas (e.g. Sexual and Reproductive Health, HIV/AIDS, and Malaria) to create communications workplans, develop templates and tools, and help to build communications capacity.

Internal communications. The Director will identify and manage the most efficient platforms and tools to provide PSI’s 8,000 person staff with regular, meaningful and consistent information about activity across the organization. Coordinating closely with the Chief of Staff to the CEO, the Director will support two-way communication between senior leadership and staff.

Creative Services. The Director will oversee PSI’s brand and aesthetic identity. All strategic graphic design of digital and print materials, including technical and marketing materials will be led by the Director and supported by the current, three-person design team. 


Your contributions

  • Oversee the development and implementation of PSI's communications strategy ensuring alignment with PSI’s Global Strategy and Fundraising BluePrint. Prepare the department's annual operating budget, ensuring it is aligned with departmental strategy. 25% of Time
  • Supervise and develop team members. Make recommendations concerning employment, termination, performance evaluations, salary actions, and other personnel actions. Set team and individual goals. Prioritize, organize, delegate, and coordinate the flow of work. Enhance individual employee performance through frequent and timely communication and support. 15% of Time
  • Oversee communications activities related to organizational messaging and positioning. Ensure key messages and marketing collateral maintain brand integrity while supporting PSI's Global Strategy and amplifying strategic insights. 15% of Time
  • Oversee PSI's media relations, digital footprint, and social media presence. Manage media relations and develop contacts with media members, influencers, and community leaders. Track and build engagement across all of PSI’s social media communities and platforms. Ensure website content and technology platforms remain up-to-date. Ensure all other activities related to owned media (in particular, Impact magazine), email marketing, and event support are aligned with the communications strategy. 15% of Time
  • Identify and manage platforms and tools to provide PSI’s global employee population with regular, meaningful and consistent information about activity across the organization. Coordinate closely with the Chief of Staff to the CEO to support two-way communication between senior leadership and staff. 10% of Time
  • Work closely with the Head, Practice Communications and technical leadership in priority areas (e.g. Sexual and Reproductive Health, HIV/AIDS, and Malaria) to create program and project-focused communications workplans, develop templates and tools, and help to build communications capacity across PSI's global employee population. 10% of Time
  • Oversee PSI’s brand and aesthetic identity. Supervise the design team responsible for producing digital and print materials including technical and marketing materials. Support the creation of digital, video, audio and print content. 10% of Time

    Time percentages listed above are not exact. They are estimates and may change.


What are we looking for?

  • Bachelor's Degree (or international equivalent) in a related field
  • At least 15 years of related experience. Equivalent combination of related education and experience may be substituted.
  • At least 7 years of supervisory experience.
  • Excellent writing and editing experience and the ability to translate complex issues for a variety of audiences.
  • Excellent  analytical and problem solving skills. Able to proactively identify opportunities, diagnose and troubleshoot problems, translate business requirements, and implement client-centered and evidence-based solutions.
  • Excellent customer service, relationship building/management and consensus building skills.
  • Broad knowledge of social and digital media strategy and marketing best practices. Broad knowledge of social and digital media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram, website development and content).
  • Established media relations preferred.
  • Demonstrated ability to work in a multi-cultural environment.
  • Excellent leadership and staff capacity building skills with the ability to lead diverse, multi-disciplinary teams.
  • Proficient in MS Office Suite (Excel, Word, PowerPoint). Working knowledge of content management systems and digital graphics production. Familiarity with graphic design technologies and tools including but not limited to the Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro).
  • Solid knowledge of international development and health issue best practices and trends, and their impact on communication strategy.


The candidate we hire will embody PSI’s corporate values:

Measurement: You use hard evidence to make decisions and guide your work. You set clear goalposts in advance and explain clearly if you need to move them.
Pragmatism: You’ll strive to deliver the best possible result with the resources available. You won’t be paralyzed by a need to make things perfect.
Honesty: You own your mistakes and are open about your shortcomings – it’s the only way you’ll learn and improve.
Collaboration: You’ll quickly establish a mental map of whom you can rely on for what, on your team, at headquarters, and in our country offices – if you try to do it all yourself, you won’t succeed.
Trust: You accept limits to your sphere of control and give colleagues the benefit of the doubt.
Commitment:  You are in it for the long-haul and want to grow with the organization, just like PSI serves its consumers and partners with host-country governments through thick and thin.


References will be required. The successful candidate will be required to pass a background check. For domestic positions: Must be authorized to work in the United States. N.B. PSI will not consider work visa sponsorship for this position.


PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status.

ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: newhiresupport@psi.org or call (202)785-0072.



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