Population Services International

PSI Digital Market Landscaping, Growth, and Sustainability Strategy Consultant

Posted Date 3 weeks ago(11/9/2021 10:55 AM)
Job ID
# of Openings
Population Services International
Position Location: Country
Multiple Locations


PSI Digital Market Landscaping, Growth, and Sustainability Strategy Consultant


November 2021


Background Context

In 2017 and in alignment with PSI’s consumer-powered health strategy, PSI began a series of mobile health initiatives to leverage consumers’ increased access to mobile technology to better meet their health needs in a cost-effective and scalable manner.  By the end of the 2018, these initiatives had evolved into a series of promising pilots in four countries demonstrating the effectiveness of e-referral tools for community health workers to link consumers to clinical providers and better track a client’s health journey from outreach to service uptake.  Strengthening these efforts across PSI’s global network and expanding them in alignment with the organization’s Digital Strategy required critical investment to modernize PSI’s technology infrastructure for flexibility, scalability, and performance. With Maverick investment, the ‘Connecting with Sara’ project began in 2019 to meet this challenge.


The goal of PSI’s 2019-2020 Maverick Connecting with Sara (‘CWS’) project was to advance PSI’s digital strategy vision to improve consumer health and well-being using technology, with a focus on optimizing PSI’s technology architecture and capacity for scale. In addition, PSI’s digital health implementation support team needed to evolve from an HQ-centered structure to one with more cost-effective, responsive resources closer to country teams through building a new support structure based in what was formerly PSI’s Regional Technical Services Office in Nairobi, Kenya.  Through these critical investments in core technology scalability and team capacity, PSI would be well positioned to work towards its digital strategy vision to improve consumer health and well-being using digital technology for faster, sustained, increased health impact.


The CWS investment from 2019-2020 powered the development of key core technology products for scalability across PSI’s consumer, workforce, and data-driven transformation digital health focus areas. The project also catalyzed the growth of the Digital Health and Monitoring team’s technical service delivery capacity through the Nairobi Innovations Hub. PSI demonstrated that Nairobi-based support capacity could power more cost-effective, timely, and sustainable support to digital technology implementation across PSI’s global network, acting as a model to other departments.  As we look towards 2021-2022, our challenge will be to build new models for sustainability and continue our core product development and innovation.


Digital Strategy Vision

To deliver on PSI’s digital strategy, we seek to build new models of growth and sustainability to continue to maintain and scale our digital ecosystem. PSI will invest in new Digital Health service delivery models and strengthen existing models through positioning the Nairobi Hub as a digital center of excellence with the support of multiple implementing partners and funders, assessing opportunities for new digital service delivery models, and strengthening project-based revenue generating and scaling. At the same time, PSI will support coordinated technology adoption and global goods development through digital health community influence.   Where feasible, PSI will invest in the transition of digital tools as open-source global goods for use by other implementing partners and the broader Digital Health community of practice.


Proposed Scope of Work

PSI seeks consultancy services to support the organization to conduct digital market landscaping of opportunities to externalize its digital service delivery capacity in the Nairobi Hub to support other organizations and partners.  Once opportunities are identified, the consultant would support PSI in the development of a service delivery plan and resourcing strategy promote more sustainable digital service delivery and revenue generation.

Note: This SOW is a complementary to a separate ‘Digital Product Landscaping’ consultancy focused on conducting a review of opportunities and positioning to externalize and sustain PSI’s current core digital products, including plans to externalize and sustain those products as open-source global goods.  Both consultancies will run concurrently, and applicants are encouraged to apply separately to each consultancy if they believe they are a good fit for both scopes of work.

Phase 1 (6 weeks)

  • Review existing digital health centers of excellence, communities of practice, and skills labs to understand the competitive landscape for market positioning and potential for partnerships
  • Review competitive landscape of similar global health organizations that provide fee-based service delivery to other implementing partners (ex. MSI via Options UK), including financial models and team structures. Assess opportunities for PSI to emulate these models, where successful, in the digital health space
  • Assess opportunities for PSI to position and develop its Nairobi Global Services Hub as an East Africa regional digital health ‘center of excellence’, and bringing to together other implementing partners, donors, MOH, academic institutions, and regional technology companies as a more impartial, market facilitator of consumer-powered digital health best practice.
  • Assess opportunities for PSI to project its growing digital capacity in the Nairobi Global Services Hub to support other implementing partners, donors, and MOH in diagnosing, designing, and delivering consumer digital health interventions. This could include revenue generation through providing digital service delivery support to partners.
  • Support strategic engagements with potential partners such as OpenHIE, University of Oslo, BAO, HISP Agencies, Options UK, and Pathfinder for collaboration, platform integration, and/or provision of digital services via the PSI’s Nairobi Hub
  • Produce a report outlining results and recommendations from assessment activities outlined above.

Phase 2 (6 weeks)

  • Develop proposed service delivery model plan and staffing structure
  • Support development of pitch documents to external partners


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